Tuesday, 12 May 2009

Location Location Location!

The lease has been signed and works are now well under way.

The location for seven a.m is perfect. Bay Street Port Melbourne.

It doesn't get much better than this.

It's a beautiful and established community, a combination of long time residents and newcomers. A busy business district during the week and on weekends the local community is always out and about. Add into the mix the visitors who come to the popular seaside suburb to hang out and soak up the atmosphere, and there is always something happening.

It is perfect in so many ways and very much like what Jason and Ben are hoping seven a.m to be. A welcoming atmosphere, with a strong local feel, new and innovative and yet a retreat from the hustle and bustle. The sort of place where you go to grab a coffee on the run and decide to take a seat and stay for a while. A breath of fresh air...

The cafe is being built from scratch. From the ground up. The floors, walls, kitchen, amenities, court yard and even an upstairs area are in the plans. It's all go in Bay Street, Port Melbourne right now and there's no shortage of work ahead. Some of you may already have dropped in to see the beginnings of the works and you'll know exactly what I mean. It's a good thing Jase and Ben are so enthusiastic, passionate and open to hard work - because they're going to need to be.

So while Jase is busy with all the paperwork and building works, and Ben is deciding how to set up his kitchen and plan his menu, I have been asked to keep you up to date, to let you know how it's all going at seven a.m. My name is Jacinta. I am a friend of Jason's and he has asked me to help out with the seven a.m. blog. It's a great honour and a little bit daunting too.

Over the coming weeks, before the grand opening (hopefully around the end of June) that's exactly what I hope to do...

Next week I will introduce Ben the chef for seven a.m. I caught up with him and Jason last week and I suspect they are enjoying the beginnings of a beautiful bromance.

Over the next weeks, I'll tell you about their 4 essential ingredients and give you a secret look behind the scenes. I will also introduce Jason's gorgeous wife Jaq (and her art wall project) and Ben's beautiful partner Meg.

For now, this is where you can keep up with developments, watch Jase and Ben on this new path and find out when help might be required. Later, this blog will become a sharing space. Where menus will be listed, reviews posted, Ben's hints published and where special offers can be downloaded. So keep in touch. This is just the beginning.

This blog is for Jason and Ben to keep in touch with you guys! And to hear back from you too. So leave comments, feedback, suggestions... ask questions. If you don't hear from them for days, drop by and see what it is that is keeping them so occupied and don't forget to say hi.


  1. Welcome to Port. Looking forward to seeing what you come up with. Where abouts in Bay St are you going to be.

  2. Thanks. We're setting up at 155. Down the Graham Street end. I look forward to a coffee and a chat.

  3. Welcome to the neighbourhood! You're only a few blocks away from where I live, so I'll be sure to pop in.

  4. Congratulations to all those involved, especially Jase and Ben. I wish you the best of luck in getting it all prepared for the opening, nothing like the pressure to get the doors open.

  5. Looking forward to the launch – it is a great location and of course I'd say a lovely suburb being a long-term Port resident myself (Station Street – the one which the 109 light rail runs on). So, looking forward to experiencing what you will have on offer.

  6. Thanks to everyone for the comments and welcomes. The support is great. We're really looking forward to getting to know our customers!

  7. How funny! I just found your blog from Little Acorn and I actually live on Bay St in Port Melourne. Near Graham st. I'll come down and check out the cafe when you open! Good luck!